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Fears, Failures, and What We Got Wrong About Feedback

Fears, Failures, and What We Got Wrong About Feedback

“True words are not agreeable; agreeable words are not true.”
— Tao Te Ching, Chapter 81

Feedback. The word alone carries weight. It arrives cloaked in corporate rituals, wrapped in performance reviews, sprinkled through daily standups, and yet, more often than not, it feels like a minefield. A well-intentioned comment turns into a defensive shutdown. A moment meant to spark growth dims morale. Why?

We’ve misunderstood the mechanics and misdiagnosed the failures of feedback.
To adapt, we must rewire our understanding of it.


⚡ Feedback Isn’t One Thing - It’s Four Beasts in a Trench Coat

Before we critique feedback, we must break it down. Because feedback isn’t a single tool, it’s a toolkit. Mixed up, it misfires. Properly wielded, it becomes a compass for evolution.

  1. Positive Feedback: Recognition and encouragement—essential fuel for confidence and motivation.

  2. Negative-Corrective Feedback: Specific, actionable, like a GPS saying “recalculate.”

  3. Negative-Developmental Feedback: Forward-looking, stretching someone beyond current limits.

  4. Negative-Evaluative Feedback: Vague, often judgmental—this is the one with teeth, the one that backfires most.

Meta-analyses confirm the ambiguity: Feedback can have a positive effect on performance (Cohen’s d ≈ 0.41), but in 1 out of 3 cases, it actually harms performance. That’s not a bug. It’s a feature of how humans respond to uncertainty, hierarchy, and perceived threat.

So what’s missing?

 

🔍 The Five Dimensions We Forgot to Measure

Feedback exists not just in words, but in space: psychological, relational, temporal. Its impact depends on five often-ignored dimensions:

1. Pull vs. Push: Who Initiates the Dance?

When feedback is invited (Pulled), it engages curiosity and readiness.
When it’s imposed (Pushed), it triggers ego, fear, and the ghost of past humiliations.

🎓 Studies by Ashford & Cummings and Gong et al. show that feedback seekers adapt faster, learn more, and stay more engaged.

2. The Ratio: Praise Isn’t Fluff. It’s Function

The Losada ratio (3–5 positive interactions per negative) isn’t just for teams, it’s physics for emotional systems. Positive feedback is energy. Negative feedback is direction. Without balance, one burns out the other.

Think of it like an ecosystem: too much sun, and plants wither; too little, and they starve.

3. The media is the message, the messenger IS the feedback: Trust = Receptivity

Feedback is only as powerful as the trust in the giver. If the source lacks credibility, perceived fairness, or goodwill, the message decays into noise, or worse, threat.

Kluger & DeNisi (1996) showed that the effectiveness of feedback depends more on who gives it than what is said.

4. Cadence trumps choreography: Stop Saving Feedback for the “Big Talk”

Humans learn through frequency, not intensity. Steady, small signals matter more than thunderous once-a-year appraisals. Weekly nudges build habits. Annual reviews build resentment.

5. Flattering is a form of manipulation.  Choose the rougher path.

“You’re amazing” is nice, but it doesn't teach. “Your insight helped the team unlock a new approach” is specific, empowering, and resilience-building.

🧠 Neuroscience shows that identity-based praise builds fragility, while impact-based praise cultivates durability.

 

🔁 The New Feedback Loop: A Map for Transformation

To redesign feedback into fuel, we need five actions:

Principle

Why It Works

What to Do

Ask First

Increases openness and learning

Encourage feedback-seeking as a norm

Balance Ratio

Prevents defensiveness

Maintain a 3:1 to 5:1 positive:negative ratio

Vet the Source

Builds trust and credibility

Train feedback-givers in fairness and empathy

Keep It Rhythmic

Turns change into habit

Weekly micro-feedback > annual megaphones

Praise the Impact

Cultivates resilience

Focus on behavior’s outcomes, not identity


🧩 What We Got Wrong About Feedback

We treated feedback like an arrow, something shot at people.

But feedback is better understood as a mirror, a little bit of Freud, Jung, or Klein, held up, invited, reflected, and integrated. 

Or better yet, as a tuning fork, a vibration we offer one another to help us resonate more clearly with purpose, growth, and collective rhythm.

 

🧠 Final Thought: Feedback Is Not a Fix. It's a Frequency.

If you're still trying to "fix" people with feedback, you're not listening to the signal.
Feedback, like music, works best when it resonates. And resonance requires:

  • Trust

  • Rhythm

  • Curiosity

  • And a willingness to dance, not dictate.

 

“The greatest transformations don’t start with perfection, they start with movement.”
Adaptability Second Law

 

Let feedback be that first ripple of movement, towards not just better work, but better ways of working together.

 

Benito Berretta
Benito Berretta

Managing Director of Hyper Island Americas, Speaker & Facilitator

Fears, Failures, and What We Got Wrong About Feedback

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